Facilities:
An agile, 100% e-commerce business includes storing sewn stock, fabric surplus, and trims within a compact 100-200 square feet space. Banshee Swim's exclusive presence spans two boutique consignments: Bikini Bird in Kailua, HI, and Coast by Coast at The Row in DTLA, CA. Future manufacturing plans with a Bali-based contractor promise substantial cost reduction. With complete relocatability, the company's flexibility knows no bounds.
Specializations:
Dive into sustainability with Banshee Swim – where eco-conscious fashion meets unparalleled style. Embrace the essence of the IT girl with swimwear that speaks volumes about your values and fashion-forward mindset.
Crafted on the principles of feminism and designed to celebrate the beauty of the female form, Banshee Swim stands apart in the world of swimwear. Our commitment to sustainability is woven into every piece, starting with using leading regenerated nylon sourced from upcycled ocean plastics. It's more than swimwear; it's a statement of responsibility towards our planet.
When you choose Banshee Swim, you're not just purchasing swimwear but investing in a movement toward ethical fashion. Each piece reflects our dedication to ethical production, ensuring that every stitch and seam aligns with our sustainability ethos.
And our commitment doesn't end there. Your Banshee Swim order arrives in eco-friendly packaging – compostable mailers that further echo our pledge to reduce environmental impact every step of the way.
Barriers to Entry:
Barries to entry the swim market are customer loyalty as a lot of shoppers already have their “favorite” brands. Having s strong brand identity is definitely key to standing out in swimwear; why is it better and different.
Market Locations:
Currently located in Los Angeles, CA, but company could be ran from anywhere as it is e-commerce.
Customer Demographic:
75% Females 20-35
25% Queer folks